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Rule 1 - Theme
These three criteria are very important because they will dominate the structure of the website. Furthermore every single one of these three criteria will help finding the right stylistic devices. For example has a dynamic flash animation nothing to do with a pure information page. In order to make this a bit clearer here an example: You are the owner of an internet-shop and live from your customers ordering over your website. That’s the theme, you own a shop. Of course you want many different customers to buy from your shop (let’s say you can cope with as many customers as possible). And with your website you want to motivate your visitors to buy your products. Now you have to think about how to achieve that, what brings us to: |
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Rule 2 - Photocomposition
The choice of the used colours depends again on what you’re trying to achieve. If you have a logo, you will use the colours of your logo. Keep in mind that 3-5 colours are enough, because otherwise a completely colourful website will confuse your visitor. If you don’t have a logo, get some information about the different meanings of certain colours (e.g. green stands for hope) and then compare again with your aims. After that, think about the general appearance of your website. Where do I position my navigation menu in order to make it easy accessible? What kind of menu do I want to use? Shall is separate my menu from the rest of the page with colours? Shall I use frames? These are only some of the questions you should ask yourself. Before you start to build your site, make a draft in your photo editor. After you have thought so much about your site, unfortunately we still cannot start building it. Regard Rule 3-4 |
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