Rule 9 - Presentation of the content

Sometimes it is important to emphasize certain parts in a text. Therefore we use the device of bold letters or italic letters. Instead, do not underline your text, because this could cause confusion because the visitor could think that it is a link. Remember not to use this device too often, because then it could appear superficial.

Generally one cold say: you can increase the quality of your text by highlighting certain things, by using graphics and tables or different colours. But never ever change the font you’re using. Imagine a newspaper article which is printed in two sizes and different fonts. This would cause total confusion and rejection of your page.

Start new paragraphs and leave enough space between the single objects.

The Internet is primary visual medium that means, screens of text can be annoying. Separate long texts in many little pages.

Some more guidelines are:

• use short text segments with a good heading
• link only pages with content that is connected with you content
• within text use as little links as possible

If you’ve come so far, there only little more to go until you’ve finished you page. Let’s go to the last rule:

Rule 10 - Feedback

Always integrate an opportunity for your visitors to give some feedback. This can be achieved by a contact address, a guestbook or a feedback script. Important is that you’re reachable within 24 hours. If you own a shop and answer only within 3 or 4 days the customers usually will leave you.

Direct contact is very important to build up trust between the customer and the sales person.

Within an email: always stay nice and polite!

If you’ve followed the ten rules you can be sure you did everything possible to make your page successful, and that it’ll pay back, no matter if it is by money or just the fun to look at your guest-counter.

We wish you the very best for the entrance to the world of the internet.